Are you selling products online?

Or trying to jump off the hook of your pesky boss and you are starting your home-based business online? Knock it off by TELLING GOOD STORIES!

Again, again, again. This is another piece of storytelling. If you have a knack of telling good stories, give it a try. You'll gain more than you have imagined.

If I will tell you now that if you want to make money online or become successful with your home-based business anchored on the Internet, you should make sticky contents because content is king, optimize your site or article to land on the first page of any search engine or keywords play great roles, then, well, you'll say: 'Back off I already knew those things, give me something new.'

Or, you'll say, 'Okay.'

You're bored, isn't it?

But if I will tell a story on how I was able to realize that storytelling could make a difference and I will give a scene on how it had happened, probably you'll stick to me for a few more paragraphs.

So, here it is.

****

I WAS A DUMB ASS.

Last July, I had a chance to meet again my former professor who become my mentor, second only to my parents, of course, in everything I do. He didn't know it but I made him my model.

After more than 10 years, at last, we have had a good reminiscing time.

'How are you doing right now?' He asked.

'I am working with a cooperative and busy helping the poor', I said.

'Well, I read your posts in your blog. They're great but you stopped lately putting online your short stories, poems and rants. What are you so busy with, aside from your cooperative's works?'

I laughed and I sighed.

'I put up a blog hoping to make money online...at least to make ends meet. But', I paused, 'I was stuck into it but I haven't earned 10 dollars. No one is reading it, I supposed.'

I was totally giving up. And the lights were fading out. Shadows were oneing with darkness.

Astonished he shook his head. I saw in Ariel's eyes that he couldn't believe what I said. 'No one is reading it, huh?' He said. 'How are you doing it? I mean, the way you wrote your piece, the tone, etc?'

'Well, I wrote it like a feature essay, like the usual article thing.'

'I think you are making yourself dumb!' He knocked me down with this statement.

'I'm making myself, WHAT? DUMB?' I almost shouted.

'Yeah, I mean it. You are dumb ass. Well, I mean, you have the knack of telling stories. Tap it. Show to your readers, not tell them.'

'You are writing short stories and poems but it seems you do not know the power beyond them.' Now, now, the accomplished writer of him was coming out.

'Stories are experiences, personal experiences and your readers could relate to them. Stories are authentic experiences. Good stories could suck readers live with the time in the story. Stories and readers could become one. Hence, stories could affect your readers' behaviors. Readers cry because the story is sad, they laugh because it is funny, they get angry because the scenes invoke anger. Stories create emotions and you could control those as the writer. Use it.'

Uhummmmm...

'Stories, good stories or bad stories, are easy to remember. They stick. Have you not wonder why motivation speakers clicked to their audiences? Instead of giving lecture through PowerPoint Presentations, they use image-enhanced storytelling as medium.'

'Well, keep coming. Tell me more of you.'

'Stories are viral. Satisfied readers or listeners could repeat the story with their own version of it.'

Oh, the lights were flickering. Business signages were on, giving the area a glowing evening.

'Lastly, stories are subtle. You are only telling experiences not selling. But, selling is story telling.' He sipped his last drop of coffee. He stood and embraced me.

'I've got to go, the bus is coming. See you on December.' He flagged down the bus and waved his hand.

Whew! I did not have the time to thank him.

'Thank you, Professor.' I murmured.

****

Sorry, that was long. I hope I made some points.

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Good story sells. And so, I thought.

Magazines, newspapers, films, etc are telling stories and they are being sold like hot cakes. Nowadays, people are being ‘sold’ by a good ‘story’ and not much of ‘facts’.

TV commercials are stories. Have you not wonder why they are effective? Facts are boring as well as overwhelming.

Of course, ethically, a well-told story should be supported with and by facts. But, facts should be interwoven in a good story to be effective.

In my quest to make money online, I learned that good story telling could make a difference in making money online. I have yet to make a decent income online, though. (LOL).

You’ve crossed some sales pages, I know. They are all telling stories on how successful they are by just using their newly found systems or programs. And mostly, people believed in them without giving attention to the disclaimers that are intentionally written in small letters at the very bottom of the pages. Few seem to care whether those stories are grounded in any factuality.

Good stories sell, I’ll say again.

I am convinced with this thinking. And I am starting to work on it. Let's see how far I could go.

A good story is a vital sales tool. This is an article that delves on this point. Here’s a paragraph of that article:

"How well does your sales organization use the story factor? Other than those glossy case studies produced by your marketing department, do your salespeople regularly share true examples of customer successes with prospects? Can each of your sales reps describe specific, real-life usage scenarios involving your current customers? These customer success stories are untapped knowledge in many organizations, knowledge that can be mined, managed and made available for everyone’s benefit.”

Indeed, it is true. It is helpful and powerful. If you want to know more, read the full article on how to craft your story as a sales tool. I dug a great idea TODAY. I hope you do too.

So, are you going to take advantage of the story factor?

Have you ever crafted your story as a sales tool? Share them here. Help me learn more and make money online.